Industry Eye: Prospecting - Z Gallerie, Beachbikes.com, Harrods
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Paul Miller
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It's a life-size video projection designed to catch the attention of passersby and lure them into the store. The technology allows pedestrians to make motions that affect the video on screen, and even use their mobile devices to get more information about the products or services advertised.
Developed by Orlando, Fla.-based Monster Media, the Harrods' displays promote Land Rover, Spain and Veneto, and Harrods' own promotions.
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Paul Miller
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