Profile of Success: The Fruits of Wild Labor
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Matt Griffin
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What about the business appeals to Rashid?
• Living life the way he wants to: “Getting into this business [let me] live a certain kind of life,” Rashid says. “I value living in a small town here on Lake Michigan, and being relatively independent.”
• Creating something new: Rashid says that he loves developing new products and ways of featuring these products in his catalog and stores. “We say every taste tells a story,” he says, “and it’s a real pleasure to feel that you’re thrilling customers with new products that bring enjoyment to their lives.”
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