A Chat With May’s Profile, Suzanne Vlietstra, president of Hobby Horse Clothing Co.

CS: In essence, a matchback process?
SV: Yes, but it’s like a physical one out of a store. It’s a tiny sampling, but it’s a start. And again, for a company our size, we could’ve never done stuff like that before the Internet. It’s so automated for us. I mean, we’ve got eight people. We don’t have people asking or taking phone calls on where you bought your shirt?