A Chat with June’s Profile, Justus Bauschinger, president/owner of Lilliput Motor Co. & Deutsche Optik

CS: What was your biggest challenge upon entering the catalog business?
JB: There was none. I didn’t spend much time thinking about it. I was broke … I had to do something. And I remembered all of these guys that were my age that used to come in at lunchtime from the financial district and lust after these toys and buy them. So I figured I’d just go with that. That was what interested me the most in the whole toy thing anyway. So I just went for it.