Cataloger Spotlight: Professional Uniforms
Professional Uniforms was started in the early ’70s as a retail uniform shop that supplied scrubs and medical apparel to the local medical community. After changes in location and attempts to expand the number of stores, the company hit a wall in the local and regional markets.
As a result, the owners, the Fotis family, decided to reach out to large-scale markets through the use of limited mailings in the forms of flyers. Through trial and error, a catalog and brand were coaxed and forged into two successful catalog/Web businesses — Lydia’s Uniforms and MadAboutMouths — targeting the medical apparel market, and one book (Uniform Warehouse) that made excellent headway in the service industries market.