Phone Channel Still Valuable?
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* 38 percent of the companies surveyed don’t track offline conversions back to the online activity or source; 37 percent feel they could be doing a better job with online to offline tracking; 18 percent are satisfied with their current capabilities;
* 51 percent of respondents are not tracking Web call-ins and resulting conversions back to online campaigns and keywords; 28 percent are doing this part of the time; 9 percent are doing this all of the time; and
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