Past CatalogSuccess.com Poll Results
Do you still consider the catalog trade a unique business (or “industry”) form in and of itself? Or have e-commerce and multichannel consolidation transformed it into just another portion of the overall retail industry?
50% Still its own business/industry
29% Small part of the retail business
21% I’m too busy running my company and couldn’t care less
Regarding part-time holiday staffing this year ...
27% We plan to increase staff
36% We’re going to bring on fewer people
36% We’ll be at about the same head count as last year
I’m a catalog/multichannel marketer and I ...
41% Attended last week’s Annual Conference for Catalog & Multichannel Merchants (ACCM) and have gone to most or all of them in the past
9% Attended the ACCM for the first time
23% Did not attend, but I have gone to most of them in the past
27% Did not attend and rarely or never have gone to past ACCMs either
To which channel do you allocate the most marketing dollars?
Are your catalogs printed on recycled paper?
0% Yes, from 100 percent postconsumer recycled paper
47% Yes, partially from postconsumer recycled paper
12% No, but we plan to switch to some form of recycled paper later this year
41% No, we currently have no plans to switch to recycled paper
I got into the catalog/multichannel business, because I...
6% was prepared, having earned an MBA
0% got the job through a family connection
11% responded to a want ad
83% just got here totally by accident
What’s your biggest worry this year in light of the slow economy?
52% Lack of sales
13% Rising printing and mailing costs
17% An inability to prospect aggressively
17% Having to cut staff