Past CatalogSuccess.com Poll Results
On an overall staff-wide basis, what are your company’s plans for attending this year’s catalog/multichannel-related conferences, compared to last year?
27% We’re sending more people to conferences
18% We’re sending fewer people
36% We’re sending the same number of people
18% We’re skipping all the conferences this year
How many catalog co-op databases, if any, do you use?
10% more than 4
On Feb. 11, the USPS announced a CPI-capped postal rate hike effective this May. The 0.86 percent increase for non-carrier route flats is a far cry from what the category saw with last year’s hike. What’s your reaction?
15% Relief. It won’t affect us
15% Mixed feelings. We’ll make further adjustments to mail profitably
54% Outrage. We still haven’t recovered from last year’s increase
15% Encouraged. A step in the right direction for catalogers
Compared to last year, what’s your total employee headcount, including part-timers?
23% Greater than February 2007
62% Less than February 2007
15% Exactly the same
What’s your sales growth projection for 2008?
70% We’re planning for better growth than last year
10% Comparable growth
10% Slower growth
10% Flat, no growth
Our holiday 2007 return rate is …
11% Worse (more items returned) than holiday 2006
56% Better (fewer)
33% About the same
Beyond Mail Preference
Do you accept catalog opt-out requests from third-party groups, such as the recently formed Catalog Choice, or do you rely strictly on the DMA’s Mail Preference Service (MPS)?
40% MPS only
40% We’ll honor any requests that come to us
20% Just one or two non-DMA opt-out services
From which country or region do you source the majority of your products?
44% Far East
22% Another region