What’s the Best Channel for Communicating With Customers? Part 2
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Al Rose
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Customers are also expecting retailers to have mobile apps which go beyond product information and store location features. Incorporating mobile support into these apps will be required for today's on-the-go consumers.
Final Word
In the end, customers are looking for the same thing when interacting with retailers in all channels: complete answers delivered in the fastest and most convenient method possible. Retailers can use these channels to better anticipate customers’ questions, build readily available FAQs and proactively address customer inquiries via these multiple support channels.
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Al Rose
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