What’s the Best Channel for Communicating With Customers? Part 2
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Al Rose
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The downside of social media support? For customers, it's frustrating when their questions go ignored. Retailers developing a social care program will benefit from increased brand loyalty, higher conversions rates and greater customer retention levels while those ignoring the changing communication landscape may notice a dip in satisfaction levels and risk public backlash via these same social channels.
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Al Rose
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