Wichita, Kan., Sept. 7, 2011 – overstockArt.com announced the official launch of its mobile website, m.overstockArt.com. The launch represents another milestone for the company as it continues to make strides in technological innovation. Consumers can now conveniently access the popular online art gallery's collection of more than 60,000 reproduction oil paintings and decorative ceramic tiles on their BlackBerrys, iPhones, Droids, and other small-screen mobile devices.
The advance of mobile web continues unabated, with smartphones now representing 40 percent of all mobile phones in the U.S., according to a July 2011 Nielsen report. "It is statistics like this and our own site analytics showing us that mobile users are our fastest growing market drove us to ramp up our mobile strategy," said David Sasson, CEO of overstockArt.com.
overstockArt.com strives to make comparison shopping, browsing and product research easy for consumers with the new mobile website. Consumers can search for fine art from easy to navigate galleries specifically created for the mobile shopping environment. The retailer also developed an innovative 'mobile friendly' framing tool for mobile shoppers to custom frame their art right on their phones.
"This is another milestone for our company as we seek new ways to accommodate our customers and make our products more accessible for them," stated Sasson. "With our mobile technology, customers can now shop with us when and where they want - it's shopping for fine art on demand."
overstockArt.com initiated their mobile strategy with the debut of the ovrestockArt.com iPhone application earlier this summer. The app, which is available for download oniTunes, is the perfect complement for the mobile store as it allows shoppers to visualize fine art from the retailer hanging on their own wall before making their purchases. As mobile technology advances, overstockArt.com plans for future revisions and enhancements, including the creation of an Android version of its mobile application scheduled to be released by Cyber Monday 2011.
About overstockArt.com: Founded in 2002, overstockArt.com is one the web’s most successful distributors of wall décor items with more than 20,000 daily visitors and 120,000 loyal customers. With more than 60,000 oil paintings and decorative ceramic tiles and more than 100,000 wall décor combinations to choose from in stock at all times, overstockArt.com has become a premier shopping destination for fine art reproductions online. The Wichita, Kan. based online art gallery was named to Inc. Magazine’s 2010 and 2011 Inc. 5000 lists, Internet Retailer magazine’s inaugural Second 500 Guide and was recognized with the STELLAService Seal for excellent customer service.