Optimized Virtual Inventory Logistics Will Keep Dads Happy on Father’s Day
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Frank Poore
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- Late arrivals: If the products originate in a location far from the destination, the shipping process takes longer. That's no surprise. The problem ties back to the fact that many retailers don't know the origin of the goods being shipped by third-party sellers, so they can't give accurate delivery estimates.
- Overpaying: To avoid the first pain point, many consumers are willing to pay for expedited shipping to ensure their Father's Day gifts arrive on time. However, sometimes they unnecessarily pay for this service. If the supplier is close to the customer, shipping takes less time, so their package would arrive in the standard shipping time.
With the growing popularity of virtual inventory, which allows retailers to expand their product assortments by routing orders to manufacturers or distributors for direct fulfillment, brands have lost control over the shipping process. With less than one week to Father's Day, that means retailers could be challenged to ensure their products are delivered by Sunday.
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Frank Poore
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