Strategy: Circulation Planning
Circulation planning is not what it used to be for a variety of reasons. The Internet is having the largest impact on circ planning, but there are other factors that make circ planning more complicated and challenging. Today, more is left to interpretation than ever before.
This month, I’ll explore what’s new and changing in circ planning, concentrating on five major areas of change: source code tracing, sources of sales, cooperative databases, contact strategy and prospect universe limitations.