Minding the "World" in World Wide Web (350 words)
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The reality is that as soon as you go on the Web, you are "irrevocably global." Even if a company has no intention of selling in global markets, its site is accessible 24 hours a day, seven days a week, 365 days a year. If your brand means anything, says DePalma, you must do something to convey good will so you don't come off looking like an ugly American.
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- People:
- Don DePalma
- Lisa A. Yorgey
- Places:
- United States
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