Don DePalma

Come 2002, 65.2 percent of Internet users will live outside the United States. Have you considered foreign markets when designing your Web site? "If you're going to be selling on the Web, you have to think about what it means to be selling in other markets," points out Don DePalma, vice president of corporate strategy for Idiom Inc., a provider of Web globalization solutions, who says he has seen companies try to get away with as little adaptation as simply translating the top levels of their sites. The first hurdle associated with a global Web site is replicating the U.S. site in