Merchandising: The Merchandising School of O; or What I learned from observing Oprah Winfrey in action

Here’s an example of what happens when Winfrey gets passionate about a particular book: “I first heard about ‘The Four Agreements’ when Ellen DeGeneres mentioned it on my show. By the end of the day, I had bought the book. By the next day, I had not only read it, I had bought 10 copies. The next week, I got a copy for everyone I knew, everyone in my office. So far I’ve bought 410 copies.” And that’sbefore book club fame.