Merchandise Spotlight-Leatherman Tool (664 words)
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Denny Hatch
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"Necessity is the mother of invention."
—William Wycherley (1671).
By Denny Hatch
PEOPLE WHO TRAVEL need stuff—a tiny screwdriver with tiny screws to fix eyeglasses, a bottle opener, tweezers for splinters, a sewing kit, sunburn skin cream, a poncho, laxative, Imodium A-D—you know the drill. Ever tried to open a wine bottle without a corkscrew?
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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