Media Relations and Your Catalog (940 words)
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Kelly Fordyce is director of client services at AGG International, a public relations firm in New York City whose clients include a large direct marketing company with numerous catalog titles and e-commerce sites.
What are her dream placements? She is always looking to place her client and its products in consumer publications and on national TV to build brand. As is common knowledge, a mention on "Oprah" is money in the bank, for instance.
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