Media Relations and Your Catalog (940 words)
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Another function of PR is crisis management. One of Hahn's clients had a holiday shipping "situation" in which orders were getting fouled up because of a computer error. "We had to monitor it and be ready to respond; the client was doing the right things [to fix the problem], but we had to be ready to respond to the media. When the story broke [on TV], we were able to nip the bad press in the bud in one day."
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