Measuring the Impact of Mail Pooling and Co-Mailing on Catalog Postage Costs, Part 1 of 2
In the first of this two-part series on helping catalogers realize maximum postal discounts, I’ll examine the various techniques you can use to save in postage — including co-binding, co-mailing and mail pools.
Last year’s postal rate increase of almost 10 cents/piece left catalogers scrambling to offset the impact to their bottom lines. For many, printing has become an area to trim costs. Printers can deliver postal savings when mailing from their plants. Increased attention is focused on mail pool and co-mail programs. Postal savings can be realized in three unique ways: