Matchback Analytics: Tools to Understand the Relationship Between Catalog Mailings and the Flood of Web Buyers
The Basic Analytics
When running a matchback, you get full response data for each list segment with both the source-coded orders and the matchback orders where no source code was given but the order matches a household that was recently mailed. This data is the basic response data catalogers use to track each mailing and each segment mailed in a catalog drop. Listed below are eight key factors involved in helping you get the most out of your matchback data.