Mark Amtower’s Six Habits of Highly Defective People ‘Who Just Don’t Get It’

Mark Amtower, who’s made a career of helping B-to-B catalogers and other direct marketers sell to federal government agencies successfully, was the keynote speaker at a luncheon during last week’s MeritDirect Co-op in White Plains, N.Y., addressing the types of companies and people catalogers ought to steer clear of.