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Jim Coogan
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Should each catalog have an offer? If you’ve trained your customers to expect frequent offers, response could suffer if you send them a catalog without an offer.
Do you run the same risk with behaviorally targeted ads? Probably much less so. These ads are targeting your website visitors, which is a mix of customers and prospects. The ads are being broadcast to a different segment of consumers. Test online ads with and without an offer.
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Jim Coogan
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