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Jim Coogan
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Can you send more frequent emails to buyers who have responded to them? One of the emerging trends is that marketers are segmenting out buyers who have responded to email offers to send them more frequent emails than the rest of their email file. You can greatly ramp up the frequency of emailing coupons and promotional codes to customers who have responded to them in the past — a discount buyer is a discount buyer. I’ve also noticed (going back to my Borders example) that as soon as I use a coupon from Borders that I get an immediate series of fresh coupons over the next week to two weeks.
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Jim Coogan
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