Licensing Royalties On the Rise

The battle in the retail marketplace wages on as manufacturers try to gain an upper hand; increasing licensing royalties is one way they’re going about it. The International Licensing Industry Merchandisers’ Association announced in its ninth annual study conducted by researchers at the Yale School of Management and the Harvard Business School that product marketers and manufacturers paid $6.04 billion in licensing royalties in the U.S. in 2006, up 1.5 percent from 2005. Other highlights of the study are detailed below.