At conferences like e-Tail, Shop.org and countless others that focus on all things online, attendees and speakers are no longer a bunch of computer geeks. They’re “ordinary” direct marketers who’ve graduated 10-plus years worth of on-the-job Internet training.
Combined Catalog/Online Department
Earlier this month, we posted a poll question asking whether catalogers have separate e-commerce and print catalog marketing divisions or if they’re both run in the same department. We got a breakdown of 65 percent running them together and 35 percent separate. (Speaking of which, I hope everyone reading this takes part in the poll questions we run on the top-right corner of our Web site. If you don’t, please bookmark this page and skip over there now and place your anonymous vote. It’s quick and painless, I promise.)