Golfsmith’s Course of Action: Focus on Multichannel Commerce
Its multichannel marketing success strategies are revealed.
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Additionally, Golfsmith sells products on eBay, including collectible golf merchandise, special power buys, and pre-owned clubs that came in via the in-store and catalog club trade-in program (customers can trade in their old clubs when buying new ones).
Retail: Golfsmith’s retail stores are worth a visit, even if you don’t golf. Some of their stores are veritable edutainment centers that could be B-school examples of how to establish an experiential retail environment. No kidding, they’re like golf playgrounds.
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- Companies:
- Fosdick Fulfillment
Reported Donna Loyle
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