Pin of the Week: Is Your Facebook Brand Page More Valuable Than Your Website?
Welcome to this week's "Pin of the Week." This week's featured pin is an infographic titled "Like Us!" from HubSpot, an inbound marketing software provider.
The infographic is based on a study done by Lab42 about how people feel about "liking" a brand page on Facebook. The results proved interesting, revealing that 50 percent of Facebook fans prefer brand pages to company websites. In fact, 75 percent of the Facebook users polled stated they feel "more connected to a brand on Facebook."
Do you think Facebook is more valuable than a company's website as a marketing tool? Or are you of the opinion that Facebook should be used simply as an engagement tool, and that a company's website remains the main platform for communication? We want to hear your thoughts! Join the conversation by commenting on our Pinterest and/or Facebook pages.
- People:
- Caitlin Sullivan