International List Rental Checklist (540 words)

1. Who is the list owner? Knowing the owner's identity will prevent renting duplicate files and allow you to confirm the owner's right to sell the data. If ownership cannot be ascertained, it is possible the list has been pirated.

2. Get the cost to rent the list in writing. Some European list managers will charge a set-up fee ranging from $100 to $600, in addition to the cost per thousand names. A $200/M list could quickly become $400/M.