Integrated Software Satisfies Consumers’ Demand for Omnichannel Consistency
Diversity is drilled into our heads from an early age. Diverse investment portfolios minimize risk, diverse workforces boost idea generation, and diversity in your diet is healthier. In most situations, diversity is the way to go. Retail management software is a powerful exception to that rule.
Yet we see disparate retail software platforms all the time, where a legacy point-of-sale platform manages brick-and-mortar sales, a different platform runs e-commerce and yet another database houses customer information. Many retailers feel more leveraged when they use multiple systems from different vendors, like they don't have all of their eggs in one basket. This logic, however, prevents them from realizing the aggregate value of the software because it can't talk to each other, or doesn't do so very well.