Insights for Online Acquisitions or New Talent (1,129 words)

The Silence of the Lambs

A great way to increase your knowledge base for online marketing is to hire some folks who've spent the past couple of years buying, selling or facilitating these very programs for other firms. The dot-com shakeout has tossed a good mix of talent back into the market. Potentially some of the same folks who left your firm 10 months ago ready to tame the Internet Economy with little more than a glint in their eye and a fistful of "options," re jobless. Maybe you don't want those folks back, but there is some very good talent in the marketplace. And if you ask the right questions you may be able to add them to your team.