If you're hunting for online acquisition bargains or new talent, read this By Tim Dolan For interactive marketers, the year 2000 came in like a lion and went out like a lamb. List and banner CPMs fell almost as fast as dot-com stocks, and many online retailers, list owners, and interactive marketing professionals awoke New Year's morn to the reality that the ride had ended. So what does this mean for catalogers in 2001? Two things: Buyers of interactive marketing services for new customer acquisition are in a great negotiating position and there's a lot of new talent in the marketplace. List
Tim Dolan
E-mail marketing is new for many catalogers, and most are now concentrating on growing an in-house e-mail file. Some have started weekly or monthly newsletters that contain specials, and others are sending promotions. While many are becoming comfortable with the process of creating e-mail marketing messages, the competition for customers’ attention is growing. In the near future, it will become important for catalogers to set themselves apart from other e-mail marketers. As with print catalogs, several response-boosting techniques are worth testing in e-mail. Looking for Lists Most catalogers are working with their own housefiles right now. They have e-mail registration on