Multichannel Commerce: Creating Loyalty in the New Era of Syndicated Commerce
- Order management and fulfillment systems are critical components to customer satisfaction. Regardless of which "store" a customer purchases from, retailers are responsible for understanding what they bought, when it was shipped, when it's expected to be delivered, and any product return or customer history information that's relevant. Doing so assures a seamless and satisfying experience for customers.
- Customer relationship management systems are central to customer satisfaction, and can often be the source of profitable cross-sells and upsells. If customers are offered specific items or products which are in line with their preferences and buying habits, they're more likely to transact.
- Business intelligence and analytics systems help retailers understand which promotions and channels are most effective. Remember, cross-channel view is essential to optimizing offers and driving transactions across all touchpoints.
Pure e-commerce is becoming a thing of the past. Today, retailers who embrace syndicated commerce across all of their channels will differentiate themselves from their competition and become more relevant.
Tools and technologies exist today to make syndicated commerce a reality. Work with your e-commerce platform provider to create a sound strategy, and implement effective tactics across all channels in which consumers interact with your brand. Syndicated commerce is being driven by consumers and has the potential to drive revenues, enhance customer loyalty and build stronger brands for the retailers who embrace it.