How Walgreens is Transforming the Traditional Drug Store

Digital Integration In-Store
With such an extensive brick-and-mortar presence throughout the U.S. — 76 percent of all Americans live within five miles of a Walgreens’ store — it was imperative that Walgreens’ digital technology was available to shoppers in-store. "Our goal is to blur the lines between channels," Wasson said. "We want to weave digital experiences in and around the store, giving consumers a single, seamless Walgreens' experience."