How to Build Brand Advocates Online

Step 1: Reintroduce traditional customer service. Times have changed, and consumer expectations have changed along with them. The commoditization of online retail has almost come full circle. If you, the retailer, are looking to differentiate yourself from a competitor, competing purely on price is no longer enough. Lower your price and you might make today's sale, but cutting costs to make that bargain profitable is likely to affect more than just your bottom line. Delivery, packaging and quality are all likely to take a hit too, reducing your chances of making a sale with that customer again in the future. Price and convenience will always have a role, but there's so much more to selling effectively.