How Much? Survey Examines Preferred Product Pricing Strategies

* 85 percent said the opportunity to improve margins was the leading opportunity for pricing to contribute to their companies’ business strategies in the next two years, followed by increased market share for key categories or products (37 percent), drive traffic to channels (36 percent), create more profitable promotions (33 percent), better matching of supply and demand (32 percent), increase customer profitability (31 percent), and to provide more localized offerings to customers (22 percent);