How Mobile Payments Can Go Mainstream
No matter the provider, mobile payment apps should be easy to use and simple to adopt. If consumers are forced to jump through time-consuming or complex registration hoops, they're likely to assume that the many benefits of mobile payments aren't worth the installation hassles.
Mobile payment providers must ensure that their solutions are easy to set up. Similarly, mobile solutions should be simple to use on an everyday basis. When fully adopted, the number of daily mobile payments will be astronomical. PayPal alone already handles almost 11.5 million transactions daily.
Credit cards have taken over cash payments through simplicity. Can a mobile app be as simple as pulling out a single card in your wallet? Forward-thinking providers need to develop solutions that can handle an influx of potential users, guaranteeing that each transaction, no matter how small, is as easy as the next and provides a greater value to the consumer through the aforementioned convenience.
Ensuring that solutions are convenient and simple to use are the two most effective ways to increase the rate at which consumers adopt mobile payment solutions. Although providers can struggle to find the right selling points, it's clear that mobile payments have their place in the digital wallet.
Erik Burckart is the chief technology officer at PointSource, a design and development firm that specializes in mobile strategies.