How to Make Online Gift Buying a Cinch for Any Occasion

In my work with online retailers, one of the best tools I've found for a user-friendly gift-buying experience is a gift finder, which offers visitors several choices relating to the type of gift and/or the recipient to help them find the desired item. For example, you can ask shoppers about the age and gender of the recipient, the occasion (e.g., wedding, birthday), and price. They are then presented a well-defined group of products to choose from.