By
Huiping Iler
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Keywords
Using the correct keywords used by your target audience is another critical factor to getting your multilingual site ranked by search engines. For example, you might know that notebooks and laptops are the same thing. But search engine spiders do not necessarily work that way. If searchers are looking for laptops, and your site only mentions “notebooks” and never uses the word “laptop”, your page might not be found.
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