Spin a Global Web

Studies show these Internet users are just like the rest of us: They heavily rely on Web sites in their native language to perform most tasks. What does this mean for marketers trying to reach these markets via the Web? Something many companies are not paying enough attention to: localization.

To reach non-English speaking markets, marketers need to have Web sites that speak to their target audience in their language. But speaking to customers in their own language is only the beginning. There are more than 80 million Web sites on the Internet, so marketers need to understand precisely what it takes for customers to find them in this bustling marketplace.