B-to-B Cataloging: Cast a Powerful Net
The same applies to companies that design their own products. What is it about those products in terms of design, quality or niche in your market that identifies them with your company? It should be more than just a logo. You’ve made the decision to invest in product development and manufacturing start-up expenses. Why? What is it about your product that’s special when compared to the competition? Is it innovative? Do your customers come to you for new ideas, methods or techniques for their business needs? Put that concept into words to help define your brand.
- Companies:
- J. Schmid & Assoc.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.