Holiday Shopping to Happen Early and Often, Report Finds
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"The importance of November to the overall season can't be overlooked as consumers indicate they plan to complete 37 percent of their holiday purchasing during the month — only slightly behind December's share of 42 percent," said Jesse Tron, spokesperson for ICSC in a company press release. "The promotional Thanksgiving weekend is likely to have a large impact on those intentions."
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- Jesse Tron
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