Holiday Shopping to Happen Early and Often, Report Finds
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One of the top findings from the report was that nearly 35 percent of consumers plan to begin holiday shopping before the end of October. In addition, roughly three out of five consumers will begin their holiday shopping by Thanksgiving this year, and by the end of Thanksgiving weekend (the biggest shopping weekend of the year) 86 percent of consumers will have started to make holiday purchases. However, despite consumers getting an early start this year, only 10 percent say they'll be done their holiday shopping by Thanksgiving Day.
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- People:
- Jesse Tron
- Places:
- US
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