Want to Be a Direct Importer
Here’s a primer to help you answer that question
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Phil Minix
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If you plan well and buy products at the right price, these risk factors can be offset by increased margins. Start with items that already are successful. Then move slowly into developing new products that bring more risk with them. The world really can be your oyster!
Phil Minix is the vice president of catalog marketing for Reiman Publications. He can be contacted at (414) 423-3117 or via e-mail: pminix@reimanpub.com.
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