Haste Makes Waste in E-mail Campaigns
One of the major benefits of an e-mail campaign is that it can be put together in a very short period of time. Because campaigns are sometimes thrown together at a moment's notice, it's especially important to pay attention to quality control. Be sure to include a proofreading and testing stage in each e-mail campaign.
—Tim Kiss, manager of enterprise direct marketing, HoneyBaked Ham of Georgia