Harley-Davidson's Retail Traffic Builers (1,171 words)

Harley-Davidson dealers customize retail traffic-builders

It's summer, and while most people troop around in shorts and tees, motorcyclists take to the roads in perforated leather and nylon mesh.

In the motorcycling market, Harley-Davidson stands out with its Motorclothes line. Customer brand loyalty is strong, as the Web site (www.harley-davidson.com) reminds us: "It's one thing to have people buy your products. It's another for them to tattoo your name on their body."