What the Google Affiliate Network Closure Means for Merchants

While being forced to move off an affiliate network within a few months isn't a happy arrangement, the reality is that the end of Google Affiliate Network has offered advertisers and publishers an opportunity to re-evaluate their options at the very moment that innovations within the industry are making new things possible.

Attribution modeling and more precise analytics and tracking offer affiliate marketers the big-picture view that's important to making informed decisions about the strategies and partnerships that they'll be using in the coming years.

Network options are growing, too. Alongside tried-and-true affiliate networks, emerging networks offer new technologies, tracking systems and tactics that make the future bright for affiliate marketers who are willing to try new things.

Wade Sisson is the director of marketing at Schaaf-PartnerCentric, an outsourced affiliate program management agency. Wade can be reached at wsisson@schaafpc.com.