What the Google Affiliate Network Closure Means for Merchants
While being forced to move off an affiliate network within a few months isn't a happy arrangement, the reality is that the end of Google Affiliate Network has offered advertisers and publishers an opportunity to re-evaluate their options at the very moment that innovations within the industry are making new things possible.
Attribution modeling and more precise analytics and tracking offer affiliate marketers the big-picture view that's important to making informed decisions about the strategies and partnerships that they'll be using in the coming years.
Network options are growing, too. Alongside tried-and-true affiliate networks, emerging networks offer new technologies, tracking systems and tactics that make the future bright for affiliate marketers who are willing to try new things.