Golf (and Multichannel Marketing) The Watts Way
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Many companies are hesitant about the up-front costs associated with Internet platforms. They ask themselves, “Can we afford it?” We did this, too. Now that we have, however, the question for us has become, “Can we afford not to have it?” In the end, it’s worth it.
CS: How do you run a profitable catalog business in 2007 and beyond?
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