John Watts

John Watts, vice president of the catalog and online divisions of multichannel golf equipment merchant Edwin Watts Golf, offers tips on the evolving catalog/multichannel business and his take on where the business is heading. Catalog Success: What are some growth tactics you recommend for other catalogers? John Watts: Be as proficient as possible with your list and database management. You can’t spend money without a return on that investment. Know that the people you’re mailing to are interested in your products. Take advantage of the new analytical tools that are out there. You have to be able to analyze data to know your customers.