Go Beyond Points for Retail Customer Loyalty

Points programs can be expensive and legally cumbersome — not to mention complicated for your customers — even at their best. And in the end, they may not be delivering that "wow" factor that will keep your best customers coming back over the long term.

Who's Doing Points Well?
Here are just a few examples of retailer points programs that have continued to resonate with customers: Hallmark Gold Crown Rewards; Best Buy Reward Zone; Neiman Marcus InCircle.